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Consultants

Mark
Root
Media Relations, Corporate and Marketing Communications Consultant
Mark Root is a Media Relations, Corporate and Marketing Communications Consultant with F&H Solutions Group.

Mark Root has more than 25 years of media relations and corporate and marketing communications experience in various industries. His expertise lies in supporting the federal government and significant knowledge of B2B technology, non-profit/associations, cyber and national security, aerospace and defense, energy and corporate social responsibility communications.

Mark has achieved notable results helping Northrop Grumman, ManTech International Corporation, IBM, Invensys PLC, Software AG and Unisys communicate in the rapidly changing, crowded, media and digital landscape. He has applied a paid-earned-shared-owned-measured approach to strategic communications that has helped those organizations successfully engage, inform and influence customers, employees, job candidates, investors, legislators and other stakeholders.

As the director of corporate media relations for Northrop Grumman Mark developed and executed corporate media response strategies and communications plans that supported corporate business development, government relations and strategic communications campaigns. He led public relations efforts for the company’s corporate social responsibility initiatives including environmental sustainability, diversity and inclusion, and STEM. He directed the company News Bureau reviewing all external communications and was responsible for the development and execution of corporate media response strategies and communications plans that supported corporate business development goals and strategic communications campaigns.  Prior to joining Northrop Grumman corporate communications, he was the director of strategic and external communications for the Northrop Grumman Information Systems sector supervising strategic communications campaigns, media relations and writing executive communications for the sector president.

Before joining Northrop Grumman, Mark was responsible for integrating messaging for financial analysts, media and customers at ManTech that appreciably increased the company’s marketplace awareness. He produced an integrated corporate advertising-branding campaign that positioned ManTech as a high-end, defense and intelligence company. Mark created the ManTech “Intelligence and National Security Report” on WTOP; Washington Redskins radio “ManTech Intelligent Play of the Game;” and online and print ads with the theme, “Our Intelligence Helps Secure the Nation.”

Previously, at Invensys PLC, an international, $7 billion, multi-brand, global, technology-energy company, he directed media relations, analyst relations, advertising and digital communications. He developed award-winning advertising that had higher recall rates than any of its competitors, produced the company's first customer magazine, led a rebranding effort that reduced the number of brands by 50 percent, and attracted more than 2,000 customers and 50 media/analysts to the first company-owned trade show.

At IBM Mark was a corporate spokesperson; he drove a marketing communications effort that contributed to the company's award of a $400 million satellite contract; produced a customer newsletter that generated a $500,000 sale in the first issue; and twice received IBM's highest award for corporate communications and marketing.

Mark has a master’s degree in strategic communications from George Mason University (GMU) and where he was also an adjunct professor of public relations. He was named the 2011 GMU Department of Communication Outstanding Graduate Alumnus of the Year for his work with the GMU Insight Committee, which counsels the school’s Communication department on curriculum, student professional development and methods to increase visibility for the university. Mark is also the author of a public relations handbook used by 50 state housing organizations, he has been accredited twice by the Public Relations Society of America and he has a top-secret clearance.